Mobile app Marketing

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About Mobile app Marketing :

Mobile applications serve as powerful business assets as they increase the online reach manifold. Not only this, businesses can build long-term relationships and brand loyalty with these smartapps. The big challenge, however, is to reach the users and entice them enough to download these applications and retain them too. This is where investing in a marketing strategy can help. Mobile app marketing is essential for the success of a mobile application as each one has to beat stiff competition to become visible on the app store. Moreover, it plays a critical role in monetizing the app effectively by enabling it to fetch customers for the business.

  • Pre-Launch Strategy
  • Competitive Analysis
  • App Store Optimization
  • User Engagement
  • Analytics
  • Reporting
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Pre-Launch Strategy

To begin with, it is important to understand the niche competition and app objective to frame a marketing strategy accordingly. Our experts craft a robust pre-launch digital strategy for ensuring the success of the application. We analyze the app store scenario to help you launch at the right time. We also provide consultancy regarding making the application unique so that it generates user interest.

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App Store Optimization

At IT for all solutions, we improve your app’s visibility by optimizing it for searches on the app store. Our ASO experts focus on in-depth keyword research and optimize the apps with the use of relevant keywords, titles, and descriptions. We also work on A/B testing to measure the app’s performance and make sure that it turns up in search results of the customers. Our digital marketing experts make sure that the search terms, description, and marketing materials are available in native languages.

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User Engagement

An effective strategy does not only relate to making the application visible but is concerned with driving user engagement too. While the quality, creativity, and performance matter a lot, marketing too is equally vital for the app’s success. We create a powerful post-launch campaign to engage users for the application as well as develop strong bonds with the customers. Our campaigns include promotional ideas such as videos, podcasts, social media, press releases, in-app advertising, review generation, and paid promotion.

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